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4 Signs that you need a different PIM system

An outdated PIM system can quickly become an actual brake pad in today’s commerce landscape, characterized by many relevant sales channels, ever-increasing competitive pressure, and a particularly dynamic and fast-paced environment. This blog article presents four signs that your software solution is outdated and that you need a new PIM system.

Your employees can no longer work productively with the PIM system

Declining productivity is a clear sign that something is wrong and that the existing structures, workflows, and processes should be reviewed. A look at day-to-day operations may reveal that the PIM system is no longer performing well enough – and that your people have already found creative solutions and workarounds to the resulting problems. You may also find that system outages and troubleshooting are becoming commonplace, costing you money and hindering your employees’ ability to do their jobs. If this is the case, do not hesitate to put your PIM system to the test and, if necessary, invest in a new and more powerful solution.

Your PIM system can no longer fully map relevant data processes

“The data model, which defines how objects and information are stored, linked, and mapped in the system, is crucial for successfully using a PIM system.”

The data model, which defines how objects and information are stored, linked, and mapped in the system, is crucial for successfully using a PIM system. It forms the basis for all data processes and workflows and should, therefore, be able to grow with a company and its business requirements. Suppose your PIM system is already structurally unable to cope with the complexity of your products and work processes and fully map your information requirements. In that case, you should consider a new PIM system with a generic data model that allows and can map any number of contents, classification structures, and product relationships.

Your PIM system cannot communicate with critical peripheral systems

As central product databases, PIM systems are designed to form the linchpin of product communication. For this reason, it is essential that a PIM system is seamlessly integrated into the system landscape and can communicate with all relevant peripheral systems, be it a DAM system for providing images and videos, a content management system, or a store platform.

If it does not, your staff will be forced to constantly switch between systems and interfaces and manually transfer data, which is time-consuming and error-prone. Newer PIM solutions are based on an API-first architecture, so they can be easily extended to new systems, tools, and channels via interfaces and without extensive programming.

The competition is always one step ahead

Do you feel like your competitors are always one step ahead of you – marketing their products faster, more targeted, and more successfully than you do? Then, it may be time to take your product communication to the next level with a modern PIM system. Technologies and functions such as machine learning and data analytics are now part of PIM systems’ (extended) standard equipment. They make it possible to capture customer preferences directly in marketing and to target touchpoints with personalized product messages. At the same time, today’s PIM systems enable real-time communication by syndicating product content, i.e., preparing it for specific channels and automatically distributing it.

“Today’s PIM systems enable real-time communication by syndicating product content, i.e., preparing it for specific channels and automatically distributing it.”

If you want to position yourself successfully in today’s marketplace and stand out from the competition, you must ensure that your marketing and sales processes are efficient and streamlined. This requires a system landscape that supports product information management, among other things. For this reason, you should never hesitate to replace a PIM system when it no longer meets your needs. When looking for a new PIM solution, you should also look for a generic data model and an API-first architecture. This will ensure that the system will continue to reflect the dynamics of your business and that you will be able to respond to market changes in a flexible and targeted manner.

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