Product information is like advertising: it is always there, wherever we are. We are often not aware of it - or take it for granted. Prices at the gas station, food ingredients, our new sports shoes' care instructions.
Digitisation requires new, optimised and automated processes. Digital technology is reshaping every aspect of business. As customers are becoming more and more demanding, you need to reconsider existing structures and re-evaluate responsibilities.
Many businesses recognise that a positive shopping experience plays an increasingly important role in the customers’ decision-making and buying process.
Many global brands are undergoing some major changes to better equip themselves for the future. Whereas their corporate strategies were, so far, rather product-driven, they are now increasingly focused on product marketing activities.