Experts Katharina Czerner and Marc Kulow talk about which companies benefit from a PIM system, how they approach a PIM project and why Change Management plays a key role.
In this series we talk to a selection of software vendors about their PIM solutions. Tobias Schlotter, General Manager Central & Eastern Europe at Akeneo, sees product information management no longer as a purely technical task but critical to creating a compelling customer experience.
Ben Rund, General Manager DACH & VP Business Development Europe at Riversand talks about the target group and USPs of Riversand's PIM.
We interviewed a selection of software vendors about their differentiators, target groups and future trends. Find out what Sven Munk, SVP Global Technologies & Alliances at Contentserv global, said in response.
Here you’ll find the five arguments mentioned most frequently in any discussion about the implementation of a PIM – and how they can be easily countered, with concrete examples for each one.
A customer journey tailored to the target group is essential when it comes to selling effectively. And the decisive nudge is usually done nowadays through product information.
Digitisation requires new, optimised and automated processes. Digital technology is reshaping every aspect of business. As customers are becoming more and more demanding, you need to reconsider existing structures and re-evaluate responsibilities.
Product information is like advertising: it is always there, wherever we are. We are often not aware of it - or take it for granted. Prices at the gas station, food ingredients, our new sports shoes' care instructions.
Many businesses recognise that a positive shopping experience plays an increasingly important role in the customers’ decision-making and buying process.
Many global brands are undergoing some major changes to better equip themselves for the future. Whereas their corporate strategies were, so far, rather product-driven, they are now increasingly focused on product marketing activities.