In the dynamic world of digital commerce, Product Experience Management (PXM) has emerged as an essential component of business success. PXM goes beyond traditional marketing approaches by focusing on creating an exceptional product experience for the customer. In this article, we look at the different aspects of Product Experience Management and how companies can use it to improve their customer relationships and market presence.

Konstantin Stergiopoulos is Director Business Development & Sales at pirobase imperia. In the interview, he talks about the current trends and changes on the market and how pirobase PIM helps companies to master these challenges.

Experts Katharina Czerner and Marc Kulow talk about which companies benefit from a PIM system, how they approach a PIM project and why Change Management plays a key role.

In this series we talk to a selection of software vendors about their PIM solutions. Tobias Schlotter, General Manager Central & Eastern Europe at Akeneo, sees product information management no longer as a purely technical task but critical to creating a compelling customer experience.

Ben Rund, General Manager DACH & VP Business Development Europe at Riversand talks about the target group and USPs of Riversand's PIM.

We interviewed a selection of software vendors about their differentiators, target groups and future trends. Find out what Sven Munk, SVP Global Technologies & Alliances at Contentserv global, said in response.

Here you’ll find the five arguments mentioned most frequently in any discussion about the implementation of a PIM – and how they can be easily countered, with concrete examples for each one.

A customer journey tailored to the target group is essential when it comes to selling effectively. And the decisive nudge is usually done nowadays through product information.

Digitisation requires new, optimised and automated processes. Digital technology is reshaping every aspect of business. As customers are becoming more and more demanding, you need to reconsider existing structures and re-evaluate responsibilities.

Product information is like advertising: it is always there, wherever we are. We are often not aware of it - or take it for granted. Prices at the gas station, food ingredients, our new sports shoes' care instructions.