Contentserv is a software platform that enables organizations to control the total product experience – delivering contextual product information – rich, relevant and emotional – to customers across all touch points in real-time.
PXP enables you to be:
By collecting product data from multiple sources and laying the foundation for a powerful, omnichannel product communication, you can deliver outstanding product experiences that meet and exceed customer expectations.
By leveraging complete, consistent and context-optimized product information, you create a sustainable, competitive advantage. This advantage becomes more prevalent as you automate integration, improve content quality, and master your data across all domains, e.g. suppliers, distributors, markets, e-commerce providers.
By creating and managing your promotional material – building on trusted product content – you can plan compelling campaigns and schedule attractive events, boosting your marketing performance.
Specialisms of the system:
Onboard and manage product data, digital assets, location data, supplier information and more in a single repository. Share consistent, accurate and up-to-date information internally and externally to online and offline channels.
Create and manage high-impact campaigns, promotions and events to address your customers’ needs considering personas, situations and channels.
Allow teams and external suppliers to join in your business process – design partner-specific endpoints and maintain separation between your suppliers’ catalogs and your main product catalog.
Present timely, relevant and attractive content by considering persona, mood, place and events. Adjust the campaign based upon availability, supplier preferences and other essential factors.
Gain intelligence on content quality through customers’ interactions with promotions and campaigns to better personalize and fine-tune your content.