The Contentserv Product Experience Platform (PXP)

Contentserv is a software platform that enables organizations to control the total product experience – delivering contextual product information – rich, relevant and emotional – to customers across all touch points in real-time.

PXP enables you to be:

Product-centric
By collecting product data from multiple sources and laying the foundation for a powerful, omnichannel product communication, you can deliver outstanding product experiences that meet and exceed customer expectations.

Customer-centric
By leveraging complete, consistent and context-optimized product information, you create a sustainable, competitive advantage. This advantage becomes more prevalent as you automate integration, improve content quality, and master your data across all domains, e.g. suppliers, distributors, markets, e-commerce providers.

Relationship-centric
By creating and managing your promotional material – building on trusted product content – you can plan compelling campaigns and schedule attractive events, boosting your marketing performance.

Specialisms of the system:

Product content:
Onboard and manage product data, digital assets, location data, supplier information and more in a single repository. Share consistent, accurate and up-to-date information internally and externally to online and offline channels.

Marketing content:
Create and manage high-impact campaigns, promotions and events to address your customers’ needs considering personas, situations and channels.

Partner engagement:
Allow teams and external suppliers to join in your business process – design partner-specific endpoints and maintain separation between your suppliers’ catalogs and your main product catalog.

Customer engagement:
Present timely, relevant and attractive content by considering persona, mood, place and events. Adjust the campaign based upon availability, supplier preferences and other essential factors.

Content insights:
Gain intelligence on content quality through customers’ interactions with promotions and campaigns to better personalize and fine-tune your content.