Stage your products perfectly on all channels with pirobase Product Experience Management.
What is Product Experience Management?
Product Experience Management (PXM) integrates all the steps involved in product communication into a coherent, transparent process. PXM collects, checks, refines and packages relevant product information, personalises it on the basis of user and marketing data and distributes it via all channels preferred by the customer.
How does the pirobase PXM solution work
pirobase maps the core processes for Product Experience Management on a single platform. At its core, pirobase comprises a system for Product Information Management (PIM) for the administration of product data and a Content Management System (CMS) for the creation and output of emotional and personalised marketing content. Via interfaces, pirobase also connects to MAM and DAM systems as well as solutions for translation management (TLM).
With pirobase, valid product data and emotional marketing content can be linked to effective product campaigns. Even in complex omnichannel campaigns, suppliers retain full control and gain more speed for their product communication.
As a part of the PXM platform, pirobase PIM supports various industries such as e-commerce in compiling and maintaining their product data. Thanks to an extremely adaptable data model, suppliers can precisely map any product portfolio, no matter how complex it might be, and design their product information with maximum efficiency. Whether print, websites, product catalogues or online trading platforms – pirobase PIM ensures that companies provide their data in the best possible quality for all channels.