Stage your products perfectly on all channels with pirobase Product Experience Management. 

What is Product Experience Management?

Product Experience Management (PXM) integrates all the steps involved in product communication into a coherent, transparent process. PXM collects, checks, refines and packages relevant product information, personalises it on the basis of user and marketing data and distributes it via all channels preferred by the customer.

How does the pirobase PXM solution work

pirobase maps the core processes for Product Experience Management on a single platform. At its core, pirobase comprises a system for Product Information Management (PIM) for the administration of product data and a Content Management System (CMS) for the creation and output of emotional and personalised marketing content. Via interfaces, pirobase also connects to MAM and DAM systems as well as solutions for translation management (TLM).

With pirobase, valid product data and emotional marketing content can be linked to effective product campaigns. Even in complex omnichannel campaigns, suppliers retain full control and gain more speed for their product communication.

pirobase PIM

As a part of the PXM platform, pirobase PIM supports various industries such as e-commerce in compiling and maintaining their product data. Thanks to an extremely adaptable data model, suppliers can precisely map any product portfolio, no matter how complex it might be, and design their product information with maximum efficiency. Whether print, websites, product catalogues or online trading platforms – pirobase PIM ensures that companies provide their data in the best possible quality for all channels.

Fast Facts about pirobase

  • Establish a single point of truth for your product data
    Ensure the highest data quality and effective automation. Integrate your product data management seamlessly into your business IT.
  • Benefit from maximum flexibility
    Map your entire product range via a fully customisable data model. Ensure efficient processes with a distinguished roles & rights concept.
  • Increase conversions and turnover
    Reduce shopping cart abandonment and returns and increase the purchase rate with up-to-date, consistent and relevant product information.


Konstantin Stergiopoulos

Konstantin Stergiopoulos
Director Business Development & Sales
Tel: +49 2203 3581 659
Von-der-Wettern-Straße 27
51149 Köln