In this section, we collect useful tips, articles and news about PIM. Learn more about important issues in PIM; understand how
they are interrelated and keep up to date with the latest developments. Become a PIM professional with our tips.
In this series we talk to a selection of software vendors about their PIM solutions. Tobias Schlotter, General Manager Central & Eastern Europe at Akeneo, sees product information management no longer as a purely technical task but critical to creating a compelling customer experience.
We interviewed a selection of software vendors about their differentiators, target groups and future trends. Find out what Sven Munk, SVP Global Technologies & Alliances at Contentserv global, said in response.
Digitisation requires new, optimised and automated processes. Digital technology is reshaping every aspect of business. As customers are becoming more and more demanding, you need to reconsider existing structures and re-evaluate responsibilities.
Product information is like advertising: it is always there, wherever we are. We are often not aware of it - or take it for granted. Prices at the gas station, food ingredients, our new sports shoes' care instructions.
Service cookies are used to provide the user with additional offers (e.g. live chats) on the website. Information that is obtained through these service cookies can possibly also be further processed for page analysis. Tawk provides a live chat for site users. The cookie ensures the functionality of the application across multiple page views.
Collects basic information of the user, such as the currently opened page, the language of his browser and his IP address. This serves to optimize consultations via live chat. This cookie is also used to generate statistical data on how the visitor uses the website.
This cookie is native to PHP applications. The cookie is used to store and identify the unique session ID of a user in order to manage the user session on the website. The cookie is a session cookie and is deleted when all browser windows are closed.
This first-party cookie is for the "conversion linker" functionality - it takes information from the ad clicks and stores it in a first-party cookie so that conversions outside the landing page can be assigned.