Useful tips on PIM
In this section, we collect useful tips, articles and news about PIM. Learn more about important issues in PIM; understand how
they are interrelated and keep up to date with the latest developments.
Become a PIM professional with our tips.
Using PIM to deliver a seamless customer experience
Many businesses recognise that a positive shopping experience plays an increasingly important role in the customers’ decision-making and buying process.
The challenge of managing product data
Many global brands are undergoing some major changes to better equip themselves for the future. Whereas their corporate strategies were, so far, rather product-driven, they are now increasingly focused on product marketing activities.