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Many global brands are undergoing some major changes to better equip themselves for the future. Whereas their corporate strategies were, so far, rather product-driven, they are now increasingly focused on product marketing activities.
Service cookies are used to provide the user with additional offers (e.g. live chats) on the website. Information that is obtained through these service cookies can possibly also be further processed for page analysis. Tawk provides a live chat for site users. The cookie ensures the functionality of the application across multiple page views.
Collects basic information of the user, such as the currently opened page, the language of his browser and his IP address. This serves to optimize consultations via live chat. This cookie is also used to generate statistical data on how the visitor uses the website.
This cookie is native to PHP applications. The cookie is used to store and identify the unique session ID of a user in order to manage the user session on the website. The cookie is a session cookie and is deleted when all browser windows are closed.
This first-party cookie is for the "conversion linker" functionality - it takes information from the ad clicks and stores it in a first-party cookie so that conversions outside the landing page can be assigned.