A golden record is a unique data set that may be created from several sources. The golden record is generated based on a unique identifier, e.g. an item number or telephone number. This way, customer data, for example, can be merged and duplicates removed. Likewise, different information on a data record can be maintained in the respective sovereign systems. Later matching is possible at any time due to the unique identifier in the respective systems.
Case Studies
Interesting articles about PIM
Checklist System Requirements
| Cookie | Duration | Description |
|---|---|---|
| GDPR Cookie Consent Plugin | 11 Months |
|
| GDPR Cookie Consent Plugin | 11 months |
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| PIM-AUSWAHL | Session |
|
| PIM-AUSWAHL | 1 Year |
|
| Cookie | Duration | Description |
|---|---|---|
| Google / Google Tag Manager | 1 Day, 2 Years |
|
| Google Adsense | 1 year |
|
| HubSpot, Inc. / app.hubspot.com | 6 Months |
|
| HubSpot, Inc. / app.hubspot.com | 6 Months |
|
| HubSpot, Inc. / app.hubspot.com | 30 min |
|
| HubSpot, Inc. / app.hubspot.com | Session |
|
| Linked In | 1 day |
|
| Visitors Action Pixel from Facebook | 3 Months |
|
You would like to select a new PIM system for your company or optimize your existing solution? Our free and non-binding information package will help you. In the guide “7 steps to your PIM solution”, for example, you will learn which stages make selecting a PIM system a breeze.
With our PIM evaluation tool, on the other hand, we give you a comprehensive tool with which you can evaluate your existing system and prioritize the individual requirements.
