MAM – Media Asset Management

The media asset management or digital asset management system for managing digital content (e.g. videos, logos, product images, drawings, documents, music files). Assets are used to visually enrich an article description. In addition to visual aspects, depending on the industry, documents must also be linked to an article for legal reasons, e.g.: Safety certificates or similar.
With a DAM system, all assets can be managed and classified with the help of one or more structures. With the help of further meta-information, these can be enriched, e.g.: with copyright information to avoid warnings.