PIM includes all activities that serve to provide product data for different (sales) channels of a company. The basis for efficient product information management is the central and media-neutral administration of product data.
PIM systems help companies to keep different product data neutral and centralised. With the help of extensive import and export modules, data can be taken over from the various upstream systems (e.g.: ERP). After enriching the data, it can be exported to different channels (e.g.: app, catalogue, eCommerce) according to their requirements. With the help of workflows and data quality checks, the maintenance process can be optimised with a PIM.